The Challenge:
In July 2018 before the school year began, the Meriden-New Britain-Berlin YMCA had sliding scale open childcare slots to fill before school started. They needed to reach a very niche audience in a short timeframe.

The Solution:
The Meriden YMCA hired Homebase Digital to quickly reach their exact target audience and drive childcare enrollments for their locations in Meriden, New Britain and Berlin. The customized solution included:

• Creation of optimized target audiences and keyword groups
• A targeted digital campaign using digital display ads, email marketing, and search engine marketing for each of the 3 locations with unique messaging designed to attract local families with children in a specific age range

The Results:

• 47 New Children Enrolled in two months!
• 22x Return on Investment for the YMCA!
• 1,611,236 advertising impressions served!
• 2,360 total clicks to website!

“When we ran this digital marketing campaign with Homebase Digital we saw an immediate increase in childcare enrollments in a short time period. Their expertise made this campaign a huge success. They quickly created a campaign to reach our exact target audience in the right locations at the right time to drive amazing results.”

-Joan Goodman, Membership and Marketing Director, Meriden-New Britain-Berlin YMCA