In July 2018 before the school year began, the Meriden-New Britain-Berlin YMCA had sliding scale open childcare slots to fill before school started. They needed to reach a very niche audience in a short timeframe.
The Meriden YMCA hired Homebase Digital to quickly reach their exact target audience and drive childcare enrollments for their locations in Meriden, New Britain and Berlin. The customized solution included:
- Creation of optimized target audiences and keyword groups
- A targeted digital campaign using digital display ads, email marketing, and search engine marketing for each of the 3 locations with unique messaging designed to attract local families with children in a specific age range
- 47 New Children Enrolled in two months!
- 22x Return on Investment for the YMCA!
- 1,611,236 advertising impressions served!
- 2,360 total clicks to website!
“When we ran this digital marketing campaign with Homebase Digital we saw an immediate increase in childcare enrollments in a short time period. Their expertise made this campaign a huge success. They quickly created a campaign to reach our exact target audience in the right locations at the right time to drive amazing results.”
-Joan Goodman, Membership and Marketing Director, Meriden-New Britain-Berlin YMCA