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Social Media Management

Our social media marketing services help you connect with your audience and build your brand on popular platforms like Facebook, Instagram, and TikTok. Our team of experts will work with you to develop a social media strategy that resonates with your target audience and helps you achieve your business objectives.

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Social media marketing has several benefits to promoting your business, including increased brand awareness, improved customer engagement, and enhanced website traffic. With our comprehensive social media management, you can get customized content plans for a fraction of the cost of a full-time social media manager.

Search Engine Marketing (SEM)/Pay-Per-Click (PPC)

Search engine marketing, or pay-per-click, is the act of bidding for premium ad placement on search engine results pages (SERPS). Our team will work to ensure that your website is listed above organic search results so potential customers see your business first.

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Pay-per-click means you only pay when your ad is clicked. We will regularly manage and review your campaigns, optimizing them based on active, relevant searches.

Our team is experts at planning keywords and creating ads and headlines that reflect the goals of your campaign. PPC campaigns provide measurable results by allowing us to track conversions, return on investment (ROI), and other key performance indicators (KPIs). Our honest and transparent reporting will keep you informed of all your results. This offering is a cost-effective and measurable way to reach a targeted audience, generate leads and sales and increase brand awareness.

Search Engine Optimization (SEO)

SEO is the strategy of optimizing your website to ensure that it appears on the first page of search engine results, especially on the local map. Our search engine optimization team will evaluate the existing web presence, research your competitors and implement a personalized strategy to improve your organic search engine ranking. Allow us to ensure that your audience can find you quickly and easily every single time.

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SEO consists of on-site and off-site SEO. On-site SEO refers to optimizing the content and structure of your website to improve its visibility and ranking in search engine results pages (SERPs). Some key on-site SEO tactics include: using relevant and targeted keywords in your website content; using header tags (H1, H2, etc.) to structure your content; optimizing your website’s loading speed; utilizing internal links; and using alt tags to describe images. Off-site SEO includes tactics such as: claiming and optimizing your Google My Business listing; adding your business to online directories; getting listed on other websites and blogs (external links); and using local keywords in your website content, which helps search engines understand that your business is relevant to users searching for products or services in your area.

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Social media marketing has several benefits to promoting your business, including increased brand awareness, improved customer engagement, and enhanced website traffic. With our comprehensive social media management, you can get customized content plans for a fraction of the cost of a full-time social media manager.

Learn More

Pay-per-click means you only pay when your ad is clicked. We will regularly manage and review your campaigns, optimizing them based on active, relevant searches.

Our team is experts at planning keywords and creating ads and headlines that reflect the goals of your campaign. PPC campaigns provide measurable results by allowing us to track conversions, return on investment (ROI), and other key performance indicators (KPIs). Our honest and transparent reporting will keep you informed of all your results. This offering is a cost-effective and measurable way to reach a targeted audience, generate leads and sales and increase brand awareness.

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SEO consists of on-site and off-site SEO. On-site SEO refers to optimizing the content and structure of your website to improve its visibility and ranking in search engine results pages (SERPs). Some key on-site SEO tactics include: using relevant and targeted keywords in your website content; using header tags (H1, H2, etc.) to structure your content; optimizing your website’s loading speed; utilizing internal links; and using alt tags to describe images. Off-site SEO includes tactics such as: claiming and optimizing your Google My Business listing; adding your business to online directories; getting listed on other websites and blogs (external links); and using local keywords in your website content, which helps search engines understand that your business is relevant to users searching for products or services in your area.

Streaming Audio

Streaming audio advertising is a powerful way for businesses to reach their target audience through engaging audio content on popular streaming platforms. Reach your audience through their favorite music and audio streaming platforms.

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Audio ads can be targeted to specific demographics, interests, and behaviors and can be served on various devices, including smartphones, tablets, and smart speakers. Streaming audio offers a unique opportunity to engage with audiences in a more personal and intimate way. Since streaming audio is often consumed through headphones or speakers, this direct connection between the listener and the advertiser can lead to a deeper emotional connection with the brand, as well as increased brand awareness and loyalty. Additionally, streaming audio is often consumed during activities such as commuting, exercising, or relaxing, providing a captive audience who are more likely to pay attention to and remember the ads they hear. We can use your existing audio ads or work with you to create a script and develop a unique ad that showcases your brand. Our team works with professional voiceover artists and can add music and sound effects that speak directly to your target customer. Let us build the commercial your audience is waiting to hear.

Video Marketing

Digital video marketing is a powerful way for businesses to reach their target audience through engaging video content on popular streaming platforms. It can be an effective way to increase brand awareness and drive conversions.

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Video ads can be targeted to specific demographics, interests, and behaviors and can be served on a variety of devices, including TVs, computers, and mobile devices. We offer the following video services:

– OTT: Over-the-top television, or OTT, is the delivery of film and TV content via the Internet without the need for a traditional cable or satellite subscription.

– CTV: Connected TV, or CTV, refers to the use of internet-connected devices, such as smart TVs, to access television content.

– Pre-roll: Pre-roll refers to the ads that air before a video on the internet, such as embedded video content.

– YouTube: This is exactly what it sounds like – ads served before and during videos played on YouTube.

Reputation Management

A full 97% of people say consumer reviews impact their purchasing decisions. And with the average person looking at 10 online reviews before making a purchase, your reputation matters more than ever before.

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Allow us to help grow your business with better reviews and accurate listings. Providing a first-class customer experience throughout the entire sales funnel will lead to a stronger online presence and better customer retention. We offer the following services:

– Review management: We can help you monitor and respond to online reviews, ensuring that you are aware of what is being said about your business online.

– Reputation monitoring: We can set up alerts to notify you of any mentions of your business online, so you can stay on top of your online reputation.

– Reputation repair: If your business has received negative reviews or mentions online, we can help you implement strategies to repair your reputation and improve the way your business is perceived online.

– Online reputation management strategy: We can work with you to develop a comprehensive online reputation management strategy that helps you maintain a positive online presence and protect your brand.

Targeted Programmatic Display

Targeted Programmatic Display, also known as banner ads, is visual advertising served across hundreds of high-brand, high-traffic, and trusted websites and other platforms. You can create your own or lean on our creative services to create dynamic and eye-catching banner ads that will help your target customer become familiar with your brand.

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Banner ads are highly targetable based on user demographics and interests. This is a top-of-the-funnel approach used to promote brand recognition and familiarity. We also offer retargeting, which allows us to target customers and potential customers who have visited your website previously. Have you ever looked at an item online and then notice that it follows you around the internet? That’s retargeting display and it’s highly effective for increasing the likelihood of customer conversion. The display is an incredibly affordable way to let people know about your business and an effective top-of-the-funnel tactic.

Video Production

Don’t have a video yet? No problem! We offer a full range of video production services. You can have our professional videographer come out and do a custom shoot at your location, or if you would prefer a simpler, more hands-off approach, we can create custom video slideshows. We do this using your own videos and photographs or stock images and videos.

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As with streaming audio, our professionals will work with you to write the script and record a voiceover that tells your story. Once we build a video commercial for you, it’s yours to own in perpetuity! You can do whatever you’d like with it; add it to your website, put it on YouTube, air it on local cable – the options are endless! The length, content, and message of the commercial are up to you, and no vision is too big or small. It’s all fully customizable so that we can tell your story to your ideal customer.

Website Design

Having a well-built website that is optimized for speed, user-friendliness, mobile adaptability, and search engine algorithms is vital in today’s online marketplace. Businesses that lack a functioning and comprehensive website risk appearing illegitimate or unprofessional. Don’t let this happen to you!

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A website can make a massive difference for even the smallest business. Our team of experienced developers can create a custom website from scratch or help you update and improve your existing site.

Our website development services include:
– Custom website design: We can create a unique and visually appealing website that reflects your brand and resonates with your target audience.
– User experience (UX) optimization: We can help you create a website that is easy to navigate and user-friendly, improving the overall user experience.

– Responsive design: We can create a website that looks great on all devices, including computers, tablets, and smartphones.

– Content creation: We can help you develop high-quality and engaging website content that speaks to your target audience and helps you achieve your business objectives.

– E-commerce integration: If you sell products or services online, we can help you integrate your website with an e-commerce platform and set up an online store.

ALTERNATIVE PROGRAMMATIC DISPLAY

Our alternative network allows us to run banner ads for products that are 21+ only. Examples include cannabis advertising, firearms, and gambling. This program ensures that these ads are only shown to people in the target audience.

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By ensuring that all ad spend is shown to people who are old enough to become customers, we can help ensure that not a dime is wasted. It also allows us to adhere to local advertising regulations, ensuring that your business is abiding by the law at all times. Since many states restrict where and how you can advertise, you can trust us to know what is required and what is not allowed. Further, these ads will still display on well-known websites, such as MSN and Fox Sports.

EMAIL MARKETING

We offer email marketing blasts to a wide customer base that can be narrowed down to very specific audiences, based on your target customer. Email marketing is a very effective tool for reaching the right person with the right message at the right time.

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This is a cost-effective way to reach a large audience and carries a high return on investment (ROI). We can easily track metrics and analytics so that you can see the efficacy of your message and provide insights into the email marketing campaign. Some of our email marketing packages can be paired with retargeting display ads, so that anyone who opened the email will continue to see your message as they browse the internet, helping to lead to brand recall and familiarity. We offer creative services to build your email creatives, taking all of the hard work off your shoulders. Just provide us with a clear message, a great landing page (which we can build if you don’t have one yet), and your target audience, and we will send the customers to you. Email marketing is one of the most cost-effective ways to reach new audiences and get a great ROI.

CHAT GPT FOR YOUR BUSINESS

Our AI chatbot services can benefit your business in a variety of ways. The AI chatbot automatically ingests the website content and quickly deploys on the website, becoming active immediately as your personal digital knowledge assistant.

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This eliminates the need for a time-consuming manual setup and allows your business to start engaging with customers right away. The AI chatbot is continuously retraining itself as the website content is updated, ensuring that it remains up-to-date and accurate in its responses. This dynamic learning capability enables your business to provide relevant and timely information to customers at all times. If a customer inquiry becomes too complex for the chatbot to handle, it seamlessly transfers the conversation to your team, ensuring a smooth and personalized customer experience. Our AI chatbot can resolve 95% of customer questions 24/7, saving you valuable time and resources. Our AI chatbot has been shown to increase lead conversion rates by up to 40%, making it a valuable tool for small- and medium-sized businesses looking to enhance customer service, boost conversions, and streamline their operations.
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What We Do

This is a comprehensive list of our most popular services. If you are interested in learning more details, please view our storefront below for a full list of products and services.

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At Homebase Digital, we are committed to helping our clients succeed in the digital world. Contact us today to learn more about how our website development services can help your business thrive online.

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