Effective Marketing Tactics to Consider for the Post-holiday Period
As the holiday season comes to a close and we move into the New Year, it's vital that businesses continue their marketing efforts to stay top-of-mind [...]
How to Increase Brand Awareness – Blog Authors & Illustrators: Gina Troiano & Elisa Leone
Welcome back to Homebase Digital’s Blog! Today we’re going talk about increasing your brand awareness, how you can accomplish this, and how your business can benefit [...]
Metaverse – The Future of Technology and the Virtual Reality World
By: Gina Troiano & Elisa Leone Happy Saturday Everybody, We hope everyone enjoyed our first blog and are excited for this one! We had a ton [...]
Podcasting in 2022 – The Basics
By Elisa Leone and Gina Troiano Hi Everyone, Happy February! From all of us at Homebase Digital, we hope everyone is doing well and staying up [...]
How to use Tik Tok to Market your Business?
By Elisa Leone Tik Tok is one of the fastest-growing social media platforms of all time. With 800 million active users, Tik Tok can boost your [...]
2021 Cyber Monday Hacks for Your Business!
By Elisa Leone Receiving good deals on Cyber Monday is super important for a happier holiday experience for your customers. Which means that business owners need [...]
3 Effective Hacks to Instagram Marketing
By Elisa Leone While Instagram was created for sharing funny and memorable pictures, it is now heavily used for marketing. Businesses with larger Instagram accounts typically [...]
Grow Your Business: Demystifying Digital Marketing
Our recent Grow Your Business: Demystifying Digital Marketing seminar featured national marketing expert, Shannon Kinney of Dream Local Digital, one of our partners, as our speaker. [...]
Out With the Popularity Contest, In With the Content Value
Social media platforms are beginning to consider the importance of content value over social approval. Hiding the numbers of subscribers and likes from public display could [...]
9 Steps to a Complete Google My Business Listing
The most important online listing for all businesses now is Google My Business. It makes your business appear on Google Maps, and it provides an overview [...]
Millennials are Loyal to Layaway
Millennials, the largest living generation, spend $600 billion in the U.S. each year, and more than half of their purchases are made online. However, an overwhelming [...]
How to Grow Your Business & Make the Most of Digital Marketing
"The average person’s attention span is now 8 seconds, down from 12 seconds 10 years ago, but much less than a goldfish at 9 seconds." Our [...]
5 Things You Need to Know About Search, Social and Your Website
5 Things You Need To Know About Search, Social and Your Website to Grow Your Business In this dynamic seminar, we will demystify online marketing, and [...]
Goodbye Google+
The end of Google+ is coming sooner than we thought. In the race to the social media cemetery, Google+ beat Twitter to the finish line. Twitter [...]
Cyber Monday Marketing Hacks
By Victoria Page Last year, Cyber Monday was the mobile internet’s first $2 billion dollar day, and the biggest online shopping day in U.S. history with [...]
5 Steps to Effective Instagram Marketing
By Audrey Rowe You’re probably already familiar with the features of Instagram for personal use. People want likes, people want followers, and they upload everything from [...]
The Benefits of Social Media Influencer Marketing
By Audrey Rowe For as long as advertisements have been around, brands have adopted the concept of hiring popular personalities to promote a product or service. [...]
Not All Bots Are Bad
By Victoria Page Bots make up almost half of the internet right now, and a quarter of them are bad. Chatbots are not those bots. Chatbots [...]
Sharing Is Caring in the World of Social SEO
By Victoria Page A social media presence serves many purposes, but does it really affect SEO? Yes, but maybe not in the way you think. There [...]
4 Tips to Gain Your Customer’s Trust
Whether it be a start-up or a large organization, companies rely heavily on their customers. This factor urges the importance of customer communication. Customer communication is [...]
Hey Siri, How Are You Changing the Future of SEO?
By Victoria Page Former Google Brain mastermind Andrew Ng predicted that “in five years time at least 50% of all searches are going to be either [...]
The Original Wireless Connection: Emotion
By Victoria Page Much of our behavior as human beings is driven by emotion, and emotion spurs action. For instance, decision making. Think about the [...]
Why Facebook’s Move to Mobile Matters
People are using the Facebook Mobile app more than any other app. This means they very well may be checking Facebook before the weather, before the [...]
Augmented Reality: What is it and why use it?
Many people are not educated on augmented reality. Augmented reality is defined as, an enhanced version of reality where live direct or indirect views of physical [...]
Email Marketing: What to Know
E-mail, also known as electronic mail is a way of exchanging messages between electronic devices. Since its invention in the 1960’s, email has become an inevitable [...]
A Picture is Worth 1,000 Words; A Video is Worth 2 Million
By Victoria Page Before the invention of the printing press, our culture was visual and oral. It then became literal and analytical for hundreds of years. [...]
Without Digital Branding, Your Company Doesn’t Exist
You want your company to do more than exist, you want it to stand out. Doing it at the right time and in the right place [...]
Social Media Revelation: Stories
Research gathered by Facebook on Instagram’s most recent concept of ‘stories’ revealed that people consume and use Instagram’s stories differently than they do with the regular [...]
Making it into the First Page of Google, Amidst a Corrupt Algorithm Ranking System
A whopping 94% of Googlers don’t bother looking past the first page of results. And, with such immense pressure, companies are overlooking the value of the [...]
Amazon is Testing an Attribution Pixel – A Key Step in Rivaling the Duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of its rivals at driving sales on its sites. The retailer is [...]
Consumers Get Most Excited About Familiar Technologies
For many consumers, tried-and-true devices are more exciting than the latest gadgets. In a May 2018 survey of 1,000 US adults conducted by Intel and PSB [...]
Not Everyone Wants to Share Their Data in Exchange for Personalization
Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of [...]
The Evolving E-Commerce Market
We are currently living in the most technologically advanced time period where everything is at the touch of a button. The digital realm is beyond [...]
