5 Steps to Effective Instagram Marketing
By Audrey Rowe You’re probably already familiar with the features of Instagram for personal use. People want likes, people want followers, and they upload everything from [...]
The Benefits of Social Media Influencer Marketing
By Audrey Rowe For as long as advertisements have been around, brands have adopted the concept of hiring popular personalities to promote a product or service. [...]
4 Tips to Gain Your Customer’s Trust
Whether it be a start-up or a large organization, companies rely heavily on their customers. This factor urges the importance of customer communication. Customer communication is [...]
Augmented Reality: What is it and why use it?
Many people are not educated on augmented reality. Augmented reality is defined as, an enhanced version of reality where live direct or indirect views of physical [...]
Email Marketing: What to Know
E-mail, also known as electronic mail is a way of exchanging messages between electronic devices. Since its invention in the 1960’s, email has become an inevitable [...]
Social Media Revelation: Stories
Research gathered by Facebook on Instagram’s most recent concept of ‘stories’ revealed that people consume and use Instagram’s stories differently than they do with the regular [...]
Making it into the First Page of Google, Amidst a Corrupt Algorithm Ranking System
A whopping 94% of Googlers don’t bother looking past the first page of results. And, with such immense pressure, companies are overlooking the value of the [...]
Amazon is Testing an Attribution Pixel – A Key Step in Rivaling the Duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of its rivals at driving sales on its sites. The retailer is [...]
Consumers Get Most Excited About Familiar Technologies
For many consumers, tried-and-true devices are more exciting than the latest gadgets. In a May 2018 survey of 1,000 US adults conducted by Intel and PSB [...]
Not Everyone Wants to Share Their Data in Exchange for Personalization
Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of [...]
