Digital Branding

5 Steps to Effective Instagram Marketing

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You’re probably already familiar with the features of Instagram for personal use. People want likes, people want followers, and they upload everything from what they had for breakfast to what song they’re listening to on their stories. However, profiles for businesses offer much more. If your business isn’t on Instagram yet, take a look at […]

Technology

Not All Bots Are Bad

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Woman using a chatbot on her smartphone

Bots make up almost half of the internet right now, and a quarter of them are bad. Chatbots are not those bots. Chatbots, are computer programs that initiate and hold digital conversations with consumers with automatic replies, and they are often inserted into messaging apps. Their language repertoire is programmed by either artificial intelligence or […]