Privacy & Securitization

Not Everyone Wants to Share Their Data in Exchange for Personalization

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Many consumers understand how companies use their personal data, but not everyone is comfortable with it. More specifically, boomers, according to an April 2018 survey of internet users worldwide from Salesforce. Indeed, this group was less likely than their younger cohorts to understand how companies are using their personal information, and are generally less comfortable […]


The Evolving E-Commerce Market

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We are currently living in the most technologically advanced time period where everything is at the touch of a button. The digital realm is beyond the tipping point. This makes the advertising experience a lot more direct and convenient. With these advancements, e-commerce marketers have an increasing opportunity. The use of smartphones enables people to […]