Technology

Not All Bots Are Bad

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Woman using a chatbot on her smartphone

Bots make up almost half of the internet right now, and a quarter of them are bad. Chatbots are not those bots. Chatbots, are computer programs that initiate and hold digital conversations with consumers with automatic replies, and they are often inserted into messaging apps. Their language repertoire is programmed by either artificial intelligence or […]

Technology

Sharing Is Caring in the World of Social SEO

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Social Media Platforms

A social media presence serves many purposes, but does it really affect SEO? Yes, but maybe not in the way you think. Indeed, there is a relationship between a website’s rank and its social media presence, but a site’s rank is not necessarily caused by a high number of followers or “likes” on its social […]