E-Commerce

Cyber Monday Marketing Hacks

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  Last year, Cyber Monday was the mobile internet’s first $2 billion dollar day, and the biggest online shopping day in U.S. history with $6.59 billion in total internet sales. Why? Almost everyone has a mobile device with internet accessibility, and finding the annual markdowns without leaving your house is obviously more appealing than risking […]

Digital Branding

5 Steps to Effective Instagram Marketing

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You’re probably already familiar with the features of Instagram for personal use. People want likes, people want followers, and they upload everything from what they had for breakfast to what song they’re listening to on their stories. However, profiles for businesses offer much more. If your business isn’t on Instagram yet, take a look at […]

Technology

Not All Bots Are Bad

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Woman using a chatbot on her smartphone

Bots make up almost half of the internet right now, and a quarter of them are bad. Chatbots are not those bots. Chatbots, are computer programs that initiate and hold digital conversations with consumers with automatic replies, and they are often inserted into messaging apps. Their language repertoire is programmed by either artificial intelligence or […]

Technology

Sharing Is Caring in the World of Social SEO

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Social Media Platforms

A social media presence serves many purposes, but does it really affect SEO? Yes, but maybe not in the way you think. Indeed, there is a relationship between a website’s rank and its social media presence, but a site’s rank is not necessarily caused by a high number of followers or “likes” on its social […]

Uncategorized

4 Tips to Gain Your Customer’s Trust

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Whether it be a start-up or a large organization, companies rely heavily on their customers. This factor urges the importance of customer communication. Customer communication is very important because customers want to feel like they are making the right choice by buying or using your products. To make this even simpler, you want to win […]

Technology

Why Facebook’s Move to Mobile Matters

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People are using the Facebook Mobile app more than any other app. This means they very well may be checking Facebook before the weather, before the news, before their email. People are on Facebook while in bed, in the office, on the train, even while out with friends. What this also suggests is that people […]

Technology

Augmented Reality: What is it and why use it?

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Many people are not educated on augmented reality. Augmented reality is defined as, an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality. It is often talked about with the […]

Technology

The Original Wireless Connection: Emotion

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Much of our behavior as human beings is driven by emotion, and emotion spurs action. For instance, decision making. Think about the average consumer’s relationship with technology—interactions may be voluntary, and when they’re not, they’re inevitable. We’re bombarded with brands everywhere we go whether or not we’re looking. As a company, building trust with customers […]