Technology

Not All Bots Are Bad

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Woman using a chatbot on her smartphone

Bots make up almost half of the internet right now, and a quarter of them are bad. Chatbots are not those bots. Chatbots, are computer programs that initiate and hold digital conversations with consumers with automatic replies, and they are often inserted into messaging apps. Their language repertoire is programmed by either artificial intelligence or […]

Technology

Sharing Is Caring in the World of Social SEO

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Social Media Platforms

A social media presence serves many purposes, but does it really affect SEO? Yes, but maybe not in the way you think. Indeed, there is a relationship between a website’s rank and its social media presence, but a site’s rank is not necessarily caused by a high number of followers or “likes” on its social […]

Technology

Why Facebook’s Move to Mobile Matters

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People are using the Facebook Mobile app more than any other app. This means they very well may be checking Facebook before the weather, before the news, before their email. People are on Facebook while in bed, in the office, on the train, even while out with friends. What this also suggests is that people […]

Technology

Augmented Reality: What is it and why use it?

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Many people are not educated on augmented reality. Augmented reality is defined as, an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality. It is often talked about with the […]

Technology

The Original Wireless Connection: Emotion

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Much of our behavior as human beings is driven by emotion, and emotion spurs action. For instance, decision making. Think about the average consumer’s relationship with technology—interactions may be voluntary, and when they’re not, they’re inevitable. We’re bombarded with brands everywhere we go whether or not we’re looking. As a company, building trust with customers […]

Technology

Social Media Revelation: Stories

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Research gathered by Facebook on Instagram’s most recent concept of ‘stories’ revealed that people consume and use Instagram’s stories differently than they do with the regular feed. Instagram has been well known for its algorithmic feed that group together your interests and friends in a visually appealing way. 2 years ago, the launch of stories […]