E-Commerce

Cyber Monday Marketing Hacks

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  Last year, Cyber Monday was the mobile internet’s first $2 billion dollar day, and the biggest online shopping day in U.S. history with $6.59 billion in total internet sales. Why? Almost everyone has a mobile device with internet accessibility, and finding the annual markdowns without leaving your house is obviously more appealing than risking […]

Digital Branding

5 Steps to Effective Instagram Marketing

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You’re probably already familiar with the features of Instagram for personal use. People want likes, people want followers, and they upload everything from what they had for breakfast to what song they’re listening to on their stories. However, profiles for businesses offer much more. If your business isn’t on Instagram yet, take a look at […]

Technology

Not All Bots Are Bad

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Woman using a chatbot on her smartphone

Bots make up almost half of the internet right now, and a quarter of them are bad. Chatbots are not those bots. Chatbots, are computer programs that initiate and hold digital conversations with consumers with automatic replies, and they are often inserted into messaging apps. Their language repertoire is programmed by either artificial intelligence or […]

Technology

Sharing Is Caring in the World of Social SEO

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Social Media Platforms

A social media presence serves many purposes, but does it really affect SEO? Yes, but maybe not in the way you think. Indeed, there is a relationship between a website’s rank and its social media presence, but a site’s rank is not necessarily caused by a high number of followers or “likes” on its social […]

Uncategorized

4 Tips to Gain Your Customer’s Trust

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Whether it be a start-up or a large organization, companies rely heavily on their customers. This factor urges the importance of customer communication. Customer communication is very important because customers want to feel like they are making the right choice by buying or using your products. To make this even simpler, you want to win […]