Technology

Why Facebook’s Move to Mobile Matters

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People are using the Facebook Mobile app more than any other app. This means they very well may be checking Facebook before the weather, before the news, before their email. People are on Facebook while in bed, in the office, on the train, even while out with friends. What this also suggests is that people […]

Technology

Augmented Reality: What is it and why use it?

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Many people are not educated on augmented reality. Augmented reality is defined as, an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user’s view of the real-world, thus enhancing one’s current perception of reality. It is often talked about with the […]

Technology

The Original Wireless Connection: Emotion

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Much of our behavior as human beings is driven by emotion, and emotion spurs action. For instance, decision making. Think about the average consumer’s relationship with technology—interactions may be voluntary, and when they’re not, they’re inevitable. We’re bombarded with brands everywhere we go whether or not we’re looking. As a company, building trust with customers […]

Digital Branding

Email Marketing: What to Know

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E-mail, also known as electronic mail is a way of exchanging messages between electronic devices. Since its invention in the 1960’s, email has become an inevitable part of our daily lives. While surfing the web, sites usually ask you for an email address upon initial entry to send things like updates, new products, etc. If […]

Technology

Social Media Revelation: Stories

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Research gathered by Facebook on Instagram’s most recent concept of ‘stories’ revealed that people consume and use Instagram’s stories differently than they do with the regular feed. Instagram has been well known for its algorithmic feed that group together your interests and friends in a visually appealing way. 2 years ago, the launch of stories […]